Jiung is a marketing executive with years of global business strategy and marketing experience in the public and private sectors, including overseas investments, international trading, market entry strategy, government affairs, and economic development.

Before joining D&A Advisory, Jiung served as Director General for the Korea Trade-Investment Promotion Agency(KOTRA)’s Washington, DC office. Jiung also has extensive experience leading global marketing and strategy initiatives at Samsung Electronics. He led global marketing and strategy for Samsung’s mobile division for more than 15 years. Jiung received his B.A. from Yonsei University and an MBA from Wharton School.