Director, U.S. Business Liaison

Jiung Park


Jiung is a marketing executive with years of global business strategy and marketing experience in the public and private sectors, including overseas investments, international trading, market entry strategy, government affairs, and economic development.

Before joining D&A Advisory, Jiung served as Director General for the Korea Trade-Investment Promotion Agency(KOTRA)’s Washington, DC office. Jiung also has extensive experience leading global marketing and strategy initiatives at Samsung Electronics. He led global marketing and strategy for Samsung’s mobile division for more than 15 years. Jiung received his B.A. from Yonsei University and an MBA from Wharton School.


  • Managing Director, D&A Advisory, Inc., Washington DC
  • Director General, KOTRA, Washington DC
  • Senior Director, Head of global E/M Commerce marketing, Samsung Electronics HQ, Seoul
  • Senior Director, Head of US marketing strategy team, Samsung Telecommunications America, Dallas
  • Consultant, PriceWaterhouseCoopers (PWC) management consulting, Seoul


  • Yonsei University (BA in Liberal Arts)
  • Wharton School of the University of Pennsylvania (MBA)